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Dirk van den Broek - Campaign manager AON-
Why you should love opt-outs as email marketers
Obviously. Not a single email marketer likes it when people opt out of his emails. Still, hiding the unsubscribe link is a bad idea. Because it annoys customers, and after a while might even do damage to your emaildeliverability. So, think beyond the short term and make your unsubscribe link visible. What is more…
Publicerad i: E-postmarknadsföring
Läs hela Maila mig den här bloggen -
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Soft bounces versus hard bounces
When you send your newsletter, there is always a chance that your message may not arrive. There are various possible reasons as to why this happens, and in your email campaign statistics you can see why an email bounced.
Publicerad i: E-postmarknadsföring, Marketing automation
Läs hela Maila mig den här bloggen -
Save money by using a quality mailing list
Want a large mailing list? Or would you rather have a mailing list whose recipients always open the email and click on? The essence of a quality mailing list is the fact that it only contains the recipients that actually do something with your emails.
Publicerad i: E-postmarknadsföring
Läs hela Maila mig den här bloggen -
Three emails you need to send right now to improve your end-of-year campaign’s results
The holidays are fast approaching, which means the email marketing holiday season is right around the corner as well. In order to improve the results of your end-of-year campaign, we’ve included three tips for you to prepare your database.
Publicerad i: E-postmarknadsföring
Läs hela Maila mig den här bloggen -
Email marketing for B2B? Don’t just focus on the recipient
Personalisation is one of the main principles of successful email marketing. By making clever use of your database and the personalisation options of your email marketing software, you can send each and every recipient a personal and relevant message that is completely tailored to their interests.
Publicerad i: E-postmarknadsföring
Läs hela Maila mig den här bloggen
