• Why you should love opt-outs as email marketers

    Obviously. Not a single email marketer likes it when people opt out of his emails. Still, hiding the unsubscribe link is a bad idea. Because it annoys customers, and after a while might even do damage to your emaildeliverability. So, think beyond the short term and make your unsubscribe link visible. What is more…

    Publicerad i: E-postmarknadsföring
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  • Optimisation through personalisation – UnderArmour

    How frustrating would it be to be faced with a big opportunity, but being held up by several hurdles? This is exactly what UnderArmour, a manufacturer of fashionable sports apparel, went through in China. In an already highly competitive environment, they also had to struggle with building brand awareness.

    Publicerad i: E-postmarknadsföring, Lead generation, Marketing automation
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  • As many applications as possible for the first Webpower User Day – Webpower

    Email Service Provider Webpower hosted its inaugural user day for its Dutch users. When setting up an event like this, should you expect ten, a hundred or two hundred applications? What is the best way to organise this kind of event and create an interesting programme? Marketing automation guarantees effective communication prior to, during and after the event…

    Publicerad i: E-postmarknadsföring, Marketing automation
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  • Soft bounces versus hard bounces

    When you send your newsletter, there is always a chance that your message may not arrive. There are various possible reasons as to why this happens, and in your email campaign statistics you can see why an email bounced.

    Publicerad i: E-postmarknadsföring, Marketing automation
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  • Save money by using a quality mailing list

    Want a large mailing list? Or would you rather have a mailing list whose recipients always open the email and click on? The essence of a quality mailing list is the fact that it only contains the recipients that actually do something with your emails.

    Publicerad i: E-postmarknadsföring
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  • Three emails you need to send right now to improve your end-of-year campaign’s results

    The holidays are fast approaching, which means the email marketing holiday season is right around the corner as well. In order to improve the results of your end-of-year campaign, we’ve included three tips for you to prepare your database.

    Publicerad i: E-postmarknadsföring
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  • Email marketing for B2B? Don’t just focus on the recipient

    Personalisation is one of the main principles of successful email marketing. By making clever use of your database and the personalisation options of your email marketing software, you can send each and every recipient a personal and relevant message that is completely tailored to their interests.

    Publicerad i: E-postmarknadsföring
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  • Five myths about sending emails without an opt-in

    For many people, spam is one of the biggest annoyances they have to deal with on a daily basis. There are a number of very strict rules that were designed to combat this form of unwanted advertising. In a nutshell: it is not allowed to approach people without them giving permission to do so first.

    Publicerad i: E-postmarknadsföring
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  • The five biggest blunders in email marketing

    Email marketing is one of the most effective types of marketing. Email can be up to six times more effective than social media, so marketers focused on results would do well to integrate this particular channel into their marketing mix. If they are going to do it, though, they had better do it right. No matter how many opportunities email marketing can offer, there are just as many opportunities to use this medium in completely the wrong way.

    Publicerad i: E-postmarknadsföring
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  • This is how you achieve a lower bounce rate

    High bounce rates are often the result of a poorly maintained mailing list. It is therefore not entirely unfair that as an email sender you build up bad email reputation with internet service providers (ISPs). And a bad reputation does not improve your chances of ending up in the recipient’s inbox, obviously. Reasons enough to reduce your bounce rate of your emailings.

    Publicerad i: E-postmarknadsföring
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AON

Webpowers landningssidor är specifikt designade för att uppnå konverteringar. Perfekt! De flexibla tillvalen säkerställer att vi får ut max av verktyget

Dirk van den Broek - Campaign manager AON