Webpowers landningssidor är specifikt designade för att uppnå konverteringar. Perfekt! De flexibla tillvalen säkerställer att vi får ut max av verktygetDirk van den Broek - Campaign manager AON
Vägen till GDPR: registreringsprocessen
Under registreringsprocessen för t.ex. ett nyhetsbrev eller ett event lämnar dina prenumeranter sin e-postadress, namn och / eller annan personlig information. I och med GDPR är det viktigt att förstå vad som menas med personlig information och hur du får använda den.
Email trends 2018: boost or regress
In December of 2017, some exciting news reached the email marketing sector. Of course, email marketing (automation) has already amply demonstrated its worth, but its popularity continues to grow. The DDMA data-driven marketing research shows that email is expected to see a major increase in investments in 2018. That means we will be seeing more and, above all, better emails. In this article, I will explain the email trends we will see (again) in 2018.
New EU-US data sharing agreement: the Privacy Shield
A new agreement between the EU and the US has been made concerning improved protection of personal information of European internet users, better known as the Privacy Shield.
Safe Harbor not quite safe after all
Do you have any idea where online services your company uses store their sensitive information? Europe? The US?
Until recently, nothing was amiss, in legal terms. After all, the Safe Harbor framework was there. Although information belonging to Europeans could technically not be funneled to countries whose privacy protection was not as good, like the United States, this was allowed because of the agreement.
Webpower ahead in deliverability
Your email is useless if it does not reach your contacts. This is why it is vital that you choose a solution that offers a high degree of deliverability. Webpower is known for its delivery percentage of 99%, which we managed to increase to 99.3% with our latest update!